Remember the purpose of your Facebook page. Do not just have a Facebook because it is the “in” thing to do. Are you using it to communicate to customers? Or do you have one so your customers are able to contact you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
Generate interest and engagement by running contests or promotions on your Facebook page. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. Once the contest is over, the best or most creative photo wins a prize.
Event sharing is a good way to increase your business. For instance, those that enjoy trade shows can create events that will attract your target audience. Facebook automatically reminds your customers of the event.
Know that just because you have quite a few subscribers that you’re not going to see a lot of sales all of the time. Target your marketing on Facebook towards your target demographic. Looking at the conversion rate can show you if your campaign is successful.
Think about Facebook matchmaking as a way to market your brand. Sometimes, you may be able to get two people to hook up through Facebook. Do this, do not hesitate. This will allow people to share a story with people they know and it will have your brand in the story. You cannot get better promotion than that from Facebook.
Learn all you can about how Facebook functions. The more you are in the know, the more you will be able to use the features. You can find out information that some users may even be unaware of by looking at Facebook’s help center. It will give you an advantage that will pay off.
When your company reaches a milestone on Facebook and you want to celebrate, remember to get your customers involved! Send out a note thanking them and include an announcement of the ongoing celebration on your Facebook page. This helps your followers feel close to your company and can encourage sales in the future.
Facebook is a very popular tool you should use to interact with your audience. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. If you put forth a lot of effort, you’ll see your profit increase.